Shoppers are curious about where their food comes from.

97% of shoppers who look for the Butterfly are curious about where their food comes from — and 60% of them admit they have more to learn! 

66% of shoppers prefer in-store shopping, with more to come after the pandemic 

Customers who look for the Butterfly spend up to 54% of their time in stores seeking out their preferred certifications.  

Linkage Research September 2021

Make the Butterfly easier to find in your store to improve your customer experience.

The gold standard for clean food is both USDA organic and Non-GMO Project Verified! Products that carry both certifications sell better than products with only one. Non-GMO Project verification protects the organic supply chain by reducing contamination and requiring ingredient testing or tracing for high-risk GMOs—something that is not required by the National Organic Program.

Shoppers look for the Butterfly! New research shows 57% of consumers are willing to pay a premium for Verified products.

Contact us for more research and insights about the value of promoting Non-GMO Project Verified groceries.

Shoppers trust the Butterfly! More consumers (+5%) are willing to pay a premium for Non-GMO Project Verified products over self-made non-GMO claims.

Linkage Research September 2021