A third of all shoppers who are aware of the Butterfly label seek it out in the dairy aisle. (Linkage 2020)

Nearly half of all North American shoppers view lab-grown proteins and cell-cultured meat and dairy negatively. (Linkage 2021)

60% of shoppers doubt lab-grown food can be as safe, healthy and nutritious as food grown on a farm. (Linkage 2021)