The Butterfly helps your business grow. Learn more about verification.

Shoppers look for the Butterfly

Appeal to natural consumers and retailers

Share your brand values with your customers

Step 1: Reach out

The Non-GMO Project works with four independent technical administrators (TAs) to ensure unbiased product evaluations. Fill out our Get Started form and the Non-GMO Project team will follow up with you to answer your questions and connect you with the TAs. You can also visit our technical administrators page to learn more and find contact information and pricing for each TA.

Step 2: Work with your selected TA

Once you have selected your technical administrator, you will sign a contract with the TA and a license agreement with the Non-GMO Project. Your TA will facilitate the verification process, evaluating your product(s) to ensure compliance with the Non-GMO Project Standard.

Product evaluation

Your TA will guide you through the evaluation process. The evaluation may include (but is not limited to) documentation such as invoices, proofs of purchase, standard operating procedures for your facility and certificates of analysis for your ingredients.

Verification

You will receive a Certificate of Verification (COV) from your TA. If you have questions regarding your COV, your TA will help.

Step 3: Work with the Non-GMO Project

Once you receive a Certificate of Verification, you can use the Non-GMO Project Verified mark (the Butterfly!) on your products. Our Client Experience team will be able to provide you with additional educational and marketing support.

Leverage your verification

The Non-GMO Project team includes passionate researchers, marketers and client experience specialists who promote the Butterfly on your behalf. We continually seek opportunities to highlight our partnership with participating brands and look forward to collaborating with you and supporting your products. Together, we're building a resilient, diverse and non-GMO food supply.

Step 4: Complete your annual renewal

Your technical administrator will review your Verified product annually to ensure ongoing compliance with the Non-GMO Project Standard and renew your COV. If you would like to add new products to your portfolio at any time, please contact your TA directly. Renewal fees apply.

How to Get the Butterfly Label