Montreal, September 27th, 2021 – Ranked among the world’s best new startups and already considered a global leader in the fight against food waste, today LOOP Mission proudly announces that its catalog of cold-pressed juices and smoothies are officially Non-GMO Project Verified. The Non-GMO Project is North America’s most rigorous third-party verification for non-GMO foods and products. More than a third of food produced worldwide is wasted, which accounts for 8% of total global greenhouse gas emissions. Since its founding in 2016, LOOP Mission has found a way to accelerate and advance diverse and high-impact solutions to fight food waste. By collaborating with major food industry actors to save perfectly good produce discarded before even reaching grocery stores, LOOP mission is proud to source otherwise discarded ingredients and deliver clean and vegan label juices and smoothies to their consumers.

“The goal at LOOP Mission has always been to save as many rejected fruits and vegetables as we can. We want to give value and purpose back to the products the food industry has historically discarded, by transforming them and giving them a whole new life along the way. In the spirit of creating the clean label products that we pride ourselves on, we have always used non-GMO ingredients in our juices behind the scenes. So, earning this non-GMO certification really validates our efforts and aligns perfectly with our vision.” Julie Saulnier-Poitras, CEO & Cofounder at LOOP Mission

The Non-GMO Project verification currently applies to the following LOOP Mission products:

• Juices (17 skus)
• Smoothies (3 skus)

For more information visit our website www.loopmission.com or connect with us on social media @loopmission.

About LOOP Mission

Since its creation in 2016, the company has continued to grow and receive both local and international recognition. Most recently, LOOP Mission represented Canada at the “Get in the Ring” Global Startup Competition, where they won the Public Choice Award and placed second in the Grand Finale round. The entrepreneurs behind the project are also the first duo to have emerged from the Dragon’s Den and returned as guest Dragons themselves. LOOP Mission is a circular economy project that aims to reduce food waste by repurposing the outcasts of the food industry. In a nutshell, we save fruits and veggies that are rejected because they don’t have the proper size, shape, or have a shelf life that is too short to survive the full cycle of distribution. We transform them into awesome cold pressed juices, and so much more! We also craft sour beers with day-old bread, distill gin using potato cuttings from a potato chip company and make handcrafted soap from rejected cooking oil. Since the company was founded in 2016, it has saved more than 6,872 tons of fruits and veggies, 446 million liters of water and avoided the emission of 5,483 tons of GHGs.

Facebook: @LOOPMission
Instagram: @loopmission

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Press contact: Public Relations Lead, Pascale Larouche | 514-245-5688 | pascalel@loopmission.com